bad banana blog

The Future of Entertainment?

In the future, we'll all be streaming our lives online. Until then, we have Justin Kan. Check out Justin.tv, where you can follow Justin 24/7, via live webcam. This is no slacker cam, although there's plenty of life's banality on display here. Justin and his business partners took six months to iron out the kinks of their mobile, streaming, pov system (and the result is pretty impressive). The show went live five days ago and it's worth a look. The appeal, at least to me, goes beyond voyeurism. Yes, Justin is an intelligent and personable guy. More importantly, however, he and his partners understand their concept is ultimately about the viewers and the people Justin meets throughout his day. That's far more interesting than any one person. Justin's cell phone number is even listed on the site (which has resulted in some early heartburn, yet admirably remains up). This is not some kind of poorly planned stunt. The guys of Justin.tv are on a mission to prove to the entertainment establishment that this is a new and viable show format. My guess is they're right. And we can watch them and watch them and watch them every step of the way.

TV—So Easy a Caveman Can Do It

Love those Geico cavemen commercials. Good strategy, simple concept, and—perhaps most importantly—perfect execution. The kind of subtle execution that lets you watch the commercial over and over again. Great work by The Martin Agency. Now, apparently, they're going to try a sitcom pilot for ABC. The orginal copywriter is going to write the script, so I am hopeful those metrosexual cavemen can translate into a longer format. But...will it sell insurance?