Check out this microsite. Not just made in Japan, this site says the Onitsuka Tiger shoe is "Made of
Japan." It's a simple premise brought to life by turning the shoe into
a virtual Japanese blog search engine. Each small block is a link to a
blog. Roll over and see what the blog is about. Double click and go to
the blog itself. It's really a beautiful site (and a fun way to include
the blogging community in a major campaign). Another fine example of a
simple idea brought to life through an immersive, complex execution.
From Strawberry Frog. Via Adrants.
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