Five of the favorites to win gold in Cannes this week. All epic in scope, scale, and/or execution.
The Ikea spot is strategically brilliant and compelling. The Carlton Draught spot is one of the best commercials I've seen in a long time. The Target event, however, is one of the coolest things I've seen, period.
Excellent work from Weiden + Kennedy, Amsterdam (both Heineken and Nike), Mother, New York (Target), Mother, London (Ikea), and Clemenger BBDO, Melbourne (Carlton Draught).
UPDATE 6/27: The Nike film took the Grand Prix in the film division. The Heinkeken and Carlton Draught films both won Gold Lions. All winners can be viewed here.
Target is impressive, but doesn't work all that well on video; Heineken made the best impression on me, but it's more of a music video than an ad; Ikea lacks a story, or I didn't get it; Nike is a bit too dense.
If I had to choose I'd go for Carlton or Heineken. Apparently drug dealers have the best ads :)
Posted by: Pies | June 20, 2011 at 07:18 AM
Fantastic entertainment... didn't make me want to buy anything but fun to watch! Loved the cat who didn't 'make it' into the commercial!!
Posted by: Myrnabouchard | June 20, 2011 at 09:12 AM