Part of a larger campaign our studio created for the Department of Food Science and Technology at the University of Nebraska-Lincoln. Under the campaign theme of Impacting the World Three Times a Day, we produced a series of oversized recruitment posters to explain some of the big and little ways food scientists make the world a better place. Other headlines in the series include: "Deadly pathogens can run, but they won't be hiding in that frozen burrito" and "Saving the world from superbugs, as well as the not so super potato chip." The posters are being sent to high school seniors interested in science (most of whom will have never heard of the field of food science).
Copy and creative direction by Tim Siedell. Art direction by Yayle Roncka. Photo by rw/2. And yes, those are real food scientists (some of the top minds in the field, to be exact).
Great stuff. The frozen burrito one is my favourite. (Yes Firefox, that's favourite with a 'u'.)
Posted by: Mark McGuinness | October 21, 2009 at 02:51 AM
Awesome!
I'm a big fan of food so I am hoping these posters succeed in recruiting the best to Nebraska's food science program.
Also, I've always been a big fan of the dairy store on East Campus.
Keep creating...images worth sharing,
Mike
Posted by: Mike Wagner | October 21, 2009 at 10:24 AM
your design firm's site is really nice too. hiring? -new orleans print designer ready to relocate :P
Posted by: arajay | October 21, 2009 at 12:04 PM
There should be a condition placed on the frozen burrito*
*Unless the frozen burrito is a Con Agra product.
Posted by: Sloane Mann | October 21, 2009 at 05:39 PM
Great stuff guys and FANTASTIC to finally see some of your work on this blog. More please.
Posted by: Jamie V | October 24, 2009 at 01:42 PM
Thats something new guys I really like this keep sharing..!
Posted by: Ghost9 | November 05, 2009 at 10:51 PM
Thank you for sharing your work! I enjoy your humorous wit on Twitter, but I have enjoyed your blogs even more.
Posted by: Winni DePoux | November 28, 2009 at 10:41 PM