In an increasingly virtual world, here's a way to get your hands on a box of real stuff.
Sign up here (UK only for now), and you'll get a box full of stuff you can read, play with, or try at your leisure—delivered free to your door. The first box of Matter contained a new Cadbury candy bar flavor, a CD sampler of BBC audio books, a new brand of shower gel, samplers of two new Harper Collins books (first chapters plus covers), and more. The people behind Matter view the service as a type of magazine, delivering interesting content (not crap) to interested households.
Via Ad Lab.
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