New Belgium Brewing

I can't get enough of these new print ads for New Belgium Brewing. Really nice work for the Fort Collins, Colorado based brewery by Cultivator. I've been a fan of New Belgium beer (Fat Tire specifically) since the days when we had to import it into Nebraska the old fashioned way (via your own car). This campaign is a perfect fit for the brand, if you ask me. It just plain feels right. And, of course, looks deliciously well-crafted.

Via The Denver Egotist.