Tarako Commercials

Japanese commercials are the best. These three are for Tarako brand cod roe sauce. My knowledge of the Japanese pasta sauce market is not very strong, so I can only assume the objectives of the creative brief were brilliantly met by these marching, singing Kewpie dolls dressed up as fish eggs. If, way down in the fine print of that brief, there's a sub-sub-sub-objective of creeping out some guy in the heartland of America, consider that objective nicely met as well. Take a look. Amazing.

Via Kitsune Noir.

Comments

[sbergus]

As far as I can tell, this ad campaign worked really well, and those scary bean-baby-things became very popular and were sold as products themselves.

The ads also led to a very important question, what is more frightening, the rubber bean-baby-things, or real girls dressed up as bean-baby-things?
http://www.youtube.com/watch?v=kooS8iTqo1w

[Jen Montgomery]

Oh how I love the Japanese commercials. Cool find.

[Adnohr Yak]

Now more than ever, I am convinced I do not want to eat things with faces.