Coupon Billboard
To promote Stihl professional chainsaws, Rethink Communications placed a giant coupon and a real chainsaw on a billboard. After a while, they had a worker go up there and cut out the coupon with the chainsaw. The billboard then stayed up with the giant hole and chainsaw in place.
Via Ads of the World.
Brilliant. Love it.
Posted by: Scarlet | April 27, 2008 at 04:30 PM
wow. very nice. I love seeing great advertising like this.
Posted by: James Feess | April 28, 2008 at 04:36 PM