Flip-Flop Mat
A fun idea from BBDO New York for Havaianas. Each of these limited-edition welcome mats actually hold a pair of Havaianas flip-flops. Because Havaianas are impervious to weather conditions, the mat can be placed outdoors. A person can then open the door barefoot, step out onto the mat, and walk away wearing flip-flops. According to BBDO, the mat essentially "welcomes" a person to the outdoors when they leave for the day. Clever.
Via The Ad Mad.
This is one of my favorite product posts by far. I am a huge fan of flip flops but I often toss them around the apartment and they get separated. This is super amazing.
Posted by: kroosh | January 26, 2008 at 05:39 PM
i have to have this…
brilliant!
Posted by: leaseag | January 28, 2008 at 09:12 AM
Love it. I have a flip flop fetish. Unfortunately, I'd have to have about fifteen mats outside my door all summer long, to accommodate all the necessary colors and patterns.
Posted by: Scarlet | January 28, 2008 at 10:50 PM