I really like this campaign. It speaks to the audience. The execution is fun. And the idea is firmly planted on a foundation of humorous truth.
However, I just can't get past the payoff line (Get the Respect You Deserve). I don't think the creative class is real big on elitism, no matter where it is directed. Wouldn't the campaign work just as well with no line? Or is there a better line out there somewhere? Go ahead, release your inner copywriter. Write a better line and leave it in the comments.
UPDATE: Mark McGuinness absolutely nailed it with: Look Again. Brilliant!
Via Ad Goodness.
"You're one accessory away from a philistine."
wait. i don't think i understand the question.
Posted by: rabsteen | August 18, 2007 at 10:10 PM
"because without them, you can't see."
Posted by: Sarah | August 18, 2007 at 11:41 PM
Look again.
Posted by: Mark McGuinness | August 19, 2007 at 04:27 AM
The art of the possible?
Posted by: drfrank | August 19, 2007 at 08:26 AM
Real men wear glasses.
Posted by: Connie Crosby | August 30, 2007 at 11:15 PM
Change your point of view.
Posted by: drfrank | September 29, 2007 at 08:48 AM
look the part.
Posted by: meg | July 01, 2008 at 09:53 PM