I love this. To promote inflatable beach toys for the summer, Toys 'R' Us turned an advertising kiosk/column into an air valve for the entire world. What a fun and simple idea from Grey Worldwide, Duesseldorf.
Via AdGoodness.
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» Advertising that isn't just hot air! from getFreshMinds.com - Under construction
Just saw this fantastic, fresh advertising idea by Toys R Us at the Bad Banana Blog. Instead of plastering the beach with 2D advertisements, the toy giant turned an advertising column on a beach into an air pump! I love [Read More]
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Tim Siedell
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