Heady Days for the Typewriter Industry

Not sure what to think about this street campaign for FedEx/Kinko's by BBDO. Okay, you can buy office supplies at FedEx/Kinko's. Including, apparently, this product nobody has used or even seen since 1989. Look at the young guy in the lower photo. As far as he knows, that bottle of typewriter correction fluid is actual size. I'm not even sure the creative team knows what that stuff does. Another execution in this same campaign shows a giant highlighter that has just painted a curb yellow. That makes sense. But this archaic bottle of correction fluid hasn't corrected anything. Creative, yes. A little forced, yes. On strategy, I'm not so sure.

And do we really want our street corners taken over like this? Really?

Via AdverBox.

Comments

[Nick B]

Hasn't it "corrected" a lot of lines of text that make up the crosswalk?

[Angie]

I'm confused... tons of people still use white-out, for handwritten pen papers. Not sure why it wouldn't be recognizable.